The solution to make your packaging cost you 0 euros!

The power of upselling to boost your sales performance

 

Today, in the face of fierce competition and price-conscious consumers, one indispensable sales skill seems to be emerging: upselling. How effective is this method and how can it be used to reduce packaging costs? This article will provide essential information on upselling and explain how it can help wine merchants in their eco-responsible approach.

 

What are the benefits of upselling?

 

By adopting this sales technique, your company can enjoy many benefits:

• Opportunity to build customer loyalty

Upselling is an effective way to build customer loyalty. By offering them additional products, such as items/accessories related to the products they have already purchased, you can establish trusting relationships and create a positive shopping experience that will encourage them to return to your business.

• Increased revenue

One of the main advantages of upselling is that you can increase the total amount received from each transaction made on your online store or at the physical point of sale. By adding an extra item to each order, you can increase your profit margin and recover your packaging costs.

• Introduce a new product

Upselling is an opportunity to introduce a new product and show the customer that you are taking care of them by advising them on their purchase.

                       

The Victoria message card, an essential asset for upselling

The Victoria message card is a versatile card: It consists of a kind message that attaches to the neck of a bottle, as well as a reusable anti-drip disc that prevents drips when serving wine.
There are different designs for all occasions:

• Enjoy your tasting
• It's aperitif time
• Can't, I have an aperitif
• Happy birthday
• Etc.

Advantages of the Victoria card:

• Available for all purchasing occasions.
• Can be customized with your company's image.
• An accessory that the customer will certainly use and which can be reused!
• Each card sold allows you to recover your packaging costs.
• Can be integrated into a loyalty program

               

How to adapt your checkout area for upselling?

 

Although the checkout area shares certain characteristics with other sections of a store, it is not really a section like any other. This is because the checkout area offers a different range of products and additional services with the purchase.
This area should have communication tools such as displays to highlight the different products. Designed to encourage and stimulate immediate purchases, the sale of complementary products requires good preparation of your sales pitch to be properly highlighted.

                 

What pitfalls to avoid?

 

• Do not overestimate the additional product.
• Do not be too insistent.
• Do not forget to offer complementary products.