Calendars

Which empty Advent calendar should you choose?

Start by deciding which products you want to include and the type of discovery experience you wish to create. A 24-compartment calendar takes customers through to Christmas with a different surprise each day. A 12-compartment format offers a shorter selection, while an 8-compartment calendar is ideal for a more focused festive campaign. These different capacities allow you to tailor your offer to your product range and customer base.

The contents will then determine the most suitable format. The San Diego, Santa Ana and Bellagio calendars are designed to hold 24 beers. The Santino model holds 12 bottles, while the Céleste calendar features 8 compartments for 50cl or 75cl containers. For a gourmet selection, Gusto offers 24 compartments designed for local food products. Always check the number of compartments and the intended contents before making your choice.

Create a festive offer suited to your business

For a wine merchant, brewery, winery or delicatessen, an Advent calendar can become a seasonal sales event in its own right. It allows you to bring several products together in a single package and encourage customers to discover them gradually. You can use it to showcase a beer selection, create a wine assortment or put together a gourmet experience featuring local food products.

Selected calendars can be personalised to incorporate your company’s visual identity into your end-of-year campaign. This option is particularly suitable for preparing corporate gifts, developing an exclusive in-store offer or presenting calendars to business partners. Plan the contents, required quantities and campaign launch date in advance to make implementation easier.

Preparing your Advent calendar display in-store

To make choosing easier, display an assembled calendar close to the drinks or gourmet products it can contain. An example display helps customers immediately understand the concept, capacity and finished appearance. You can also organise the space around your Christmas selection, bringing calendars, gift ideas and related packaging together in one dedicated area.

With Oplezio, you benefit from express delivery to help prepare your seasonal campaigns. Consider offering several capacities when your customers may be looking for either a shorter discovery experience or a complete 24-compartment calendar, while ensuring your offer remains consistent with the products available in your business.