Beer mat

Choosing the right beer mat for your business

The choice of a beer mat primarily depends on the setting in which it will be used. In a wine bar, wine shop or delicatessen, it complements drinks service while protecting tables and counters. During tastings, trade shows and wine-related events, its compact format makes it easy to place one in front of each participant.

Shape also contributes to the desired appearance. A round coaster fits naturally beneath a glass, while a square format creates a different visual effect on the table. The “Fête de l’Apéro” design is suited to informal drinks events, while “Allez les Bleus!” can accompany a major sporting occasion. These themes allow you to tailor your selection to the atmosphere of your establishment or a specific promotional campaign.

Original beer mats for engaging tasting events

Beyond their primary purpose, some beer mats become genuine entertainment tools. The Sosisson Aperitif Game includes 50 beer mat playing cards and 10 sausage-themed cards. It can be used during a social gathering, tasting session or in-store event. This type of format encourages conversation around the table and naturally complements a product range dedicated to drinks and appetisers.

The Jules collections allow you to select a theme connected to your customers or location. The “Chèvres & Co Ardèche”, “BZH Bretagne” and “Citation” versions are supplied in mixed sets of six. A regional design can celebrate a particular area, while quotation-based designs offer broader appeal. To create a welcoming drinks area, these items can be paired with serving trays designed for serving and sharing.

Incorporating beer mats into your promotional campaigns

When selecting the right products, consider the graphic style, shape and intended use. A distinctive theme works well for a seasonal or regional promotion. A beer mat card game is more suitable for encouraging interaction. For regular use in a hospitality venue, prioritise a style that complements your décor and the drinks you serve.

Beer mats can also be offered as a small gift or included in a selection of personalised promotional items for a trade show or corporate gift. With Oplezio, you benefit from 30 years of expertise and a helpful customer service team when choosing accessories suited to your business.