Business gifts: an opportunity to seize

Wines, beers, and gourmet specialties have a firm place in corporate gifting. But how can wine merchants, delicatessens, and producers grow this client base without spending hours creating an offer and catalog from scratch?

As the year-end holidays approach, companies, associations, local authorities, and works councils prepare their gifts to thank their employees, build customer loyalty, or maintain their professional relationships.

For retailers, this is an opportunity to grow sales beyond their usual customer base. However, between managing their daily operations and preparing for the holidays, finding the time to build an offer and promote it to professionals is not always easy.

From composing gift sets to their commercial presentation, discover how to develop your business gift offer without having to create everything from scratch.

1. Corporate gifts: a client base not to be overlooked

A private customer generally looks for a gift for one person. A company, however, may need dozens of gift sets for its employees, clients, or partners.

According to a market study published by Businesscoot in August 2025, more than 91% of French companies use business gifts or promotional items at least once a year. This practice represents an opportunity for specialized businesses wishing to grow their sales among professionals.

For wine merchants, delicatessens, and producers, offering a business gift selection has several benefits:

• Grow sales: a professional order can involve dozens of gifts, with a higher sales volume than an individual purchase.
• Reach a new clientele: companies, associations, local authorities, and works councils represent just as many contacts to whom you can introduce your store's products.
• Create opportunities for recurring orders: a satisfied company may renew its order the following Christmas or reach out to the retailer for another event.
• Showcase your selection differently: gathered in a ready-to-give set, wines, beers, and gourmet specialties take on a new dimension and allow you to propose an offer adapted to the needs of professionals.

The year-end holidays are a prime time to develop this activity. But the occasions don't stop at Christmas: retirement parties, company anniversaries, professional events, or thank-you gifts can also lead to orders.

The challenge is to transform a selection of products already appreciated by individuals into a gift offer adapted to the needs of professionals.

 

2. Transforming your products into an offer adapted to professionals

Wine merchants, delicatessens, and producers already possess what gives a gift its value: their products and their expertise. The challenge is to combine them into compositions adapted to corporate expectations, and then to promote this offer to professionals.

Not all companies have the same needs. Some are looking for a small token of appreciation for their staff, while others wish to thank their clients or partners with a more generous gift. Offering a few compositions at different budgets helps meet these demands without unnecessarily multiplying references.

The choice of packaging also plays an important role. An appropriate gift set highlights the products and makes it possible to offer a ready-to-give gift, while maintaining the identity and selection specific to each store.

But a great offer isn't enough if companies don't know it exists. Making it known to local professionals is therefore just as essential as preparing it. For this, a clear and attractive catalog can be a real asset, provided you have the time and skills necessary to design it.

3. The KDO Studio: a turnkey tool to develop your business gift offer

It is to meet this need that Oplezio imagined the KDO Studio: a solution designed for wine merchants, delicatessens, and producers who wish to offer corporate gifts without having to create their catalog from scratch.

The concept? A free white-label digital flyer, without the Oplezio logo, presenting a selection of gift sets—either empty or pre-equipped with accessories. Each retailer can then complete them with their own wines, beers, spirits, or local products.

Gift ideas for every budget

The KDO Studio flyer offers business gift ideas categorized into three budget brackets for the final compositions: €20 to €30, €30 to €50, and €50 to €80.

Oplezio provides the containers and, depending on the models, the accessories that accompany them. The retailer only needs to select the bottles and gourmet products that will complete each gift.

 

Among the possibilities:

€20 to €30 — The Winemaker
An Oplezio set pre-equipped with two tasting glasses, to be completed with a bottle of wine selected by the merchant.

€30 to €50 — It’s Apéro Time
A composition featuring Oplezio's Viggo trays, to be completed with drinks and savory products selected by the merchant. A convivial gift, ready to share!

€50 to €80 — Nature Trend 2
A bamboo gift set provided with several wine accessories, to be completed with two bottles chosen by the merchant.

From flyer to ready-to-give gift: how does it work?

The process is simple:

1. Download the flyer: the retailer has a ready-to-use resource to present a selection of gift sets.

2. Promote your offer: the merchant can send the flyer as is to their professional clients or customize it with their own identity and products using the editable version. This provides them with a resource to contact companies, associations, local authorities, and works councils in their region, as well as to communicate on their social networks.

3. Collect requests: companies select the sets that interest them, and then the merchant defines with them the products that will make up their gifts.

4. Assemble the gifts: once the order is confirmed, the merchant orders the corresponding sets from Oplezio and fills them with their own selection.

5. Deliver the gifts to clients: once the gift sets are assembled, the merchant can hand them over to the companies or organize their delivery, according to the terms agreed upon with each one.

The KDO Studio thus saves time on creating marketing materials and preparing gifts, while allowing each business the freedom to build an offer that reflects their own identity.

Conclusion

For wine merchants, delicatessens, and producers, business gifts are an opportunity to grow sales, reach new professional clients, and showcase their products in a new way. And this opportunity does not require reinventing their trade: their selection and expertise are already at the heart of the offer.

With the KDO Studio, Oplezio provides them with the containers, accessories, and marketing materials to make it known. It’s a great way to get started more easily in the corporate gifting market, while retaining the freedom to propose compositions that reflect the identity of their store.

Discover the KDO Studio and download the flyer for free

Sources

¹ The business gift market – Businesscoot, August 2025
Study of the French business gift and promotional item market, particularly their use by companies.
View the study