How to create your own gourmet hamper: things to know

Gift hamper trays are essential sales tools for retailers. They encourage impulse purchases and make it possible to create countless combinations of local and gourmet products. This represents a genuine opportunity for professionals looking to boost sales throughout the year.

Although Easter, Christmas, Mother’s Day and Father’s Day remain key occasions, gift hampers are also suitable for birthdays, thank-you gifts, invitations, retirement celebrations, corporate gifts and customer loyalty campaigns. Creating an attractive hamper is an art worth mastering: it showcases products from your partner producers, increases average order value and provides customers with a gourmet gift solution that is ready to give in any season.

 

How should you package a gift hamper?

A kraft paper bag does not always showcase your partner producers’ products to their full potential. For an attractive presentation that highlights combinations of bottles and gourmet products, professionals should choose suitable packaging such as a cardboard gift hamper tray. This finishing touch can significantly improve both the customer experience and their perception of your business.

Choose your preferred material—wood, kraft cardboard, bamboo or wicker—and shape, including rectangular, oval, round or square, from our wide selection of packaging available in stock. The final presentation will depend on the model selected.

Choosing the right hamper tray

A cardboard hamper tray does not come in just one format. It is available in a variety of sizes and shapes, from round and oval to rectangular, allowing it to complement your gourmet gift selection perfectly. Having different models available enables you to create gift hampers tailored to your customers and their budgets.

Oplezio offers a wide selection of trays and baskets made from kraft cardboard, wicker, metal, bamboo and wood. Most of our models are ready to use, saving valuable time at the checkout. Others, including some of our kraft cardboard trays, are semi-automatic or designed to be assembled when required.

When it comes to colours, the choice is yours. Professionals can select a tray featuring patterns created by Oplezio or choose a customised hamper tray featuring their own design and brand colours.

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Protecting your gift hamper

Packaging filler is ideal for protecting your products while also adding character to your gourmet hamper. Used inside a wooden or cardboard tray, it considerably improves the presentation of your gift selection. It creates a more festive appearance while keeping products secure during transport.

Available in wood, synthetic materials or paper, packaging filler is essential when creating gift hampers. We stock a broad selection of coloured SizzlePak paper filler to meet every requirement. You can also choose our synthetic packaging filler to add a shimmering finish or opt for our natural wood wool.

Adding the finishing touches

Consider every detail of the purchasing experience and complete your hamper with opaque or transparent wrapping. Our high-quality kraft paper and polypropylene rolls are suitable for every size and style of hamper tray.

We offer printed patterns and illustrations to suit a variety of styles. Professionals can also customise their own kraft wrapping paper—an excellent way to strengthen their visual identity and extend their brand communication.

Discover an exclusive Oplezio product: the transparent polypropylene hamper bag, designed to make gift hamper wrapping quicker and easier. Available in several sizes, it adapts to different hamper trays. Simply place the hamper inside and finish it with ribbon or other decorative accessories. Your customer retains a clear view of the gift selection while you save valuable time at the checkout.

What should you put in a gift hamper?

One of the main advantages of a gift hamper is that it can hold every type of product offered by your partner producers. Whether oval or rectangular, the tray is designed for creating gifts that combine bottles with local and gourmet products. Thanks to our broad selection of sizes and dimensions, you can provide a genuinely high-quality service when preparing your gourmet gift hampers.

Why not add a customised waiter’s corkscrew or a customised drip disc featuring your shop’s logo to your customers’ hampers?

 

Small hamper trays

Offer an alternative to kraft paper bags with small wicker, cardboard or bamboo trays. Perfect for affordable hampers, they allow you to select and showcase your best products. An oval or rectangular banneton-style tray can hold a bottle accompanied by another local speciality, such as cured sausage or pâté.

It is an economical solution that encourages purchases even among customers with smaller budgets.

Medium and large hamper trays

With larger hamper trays, the possibilities are endless. From gourmet hampers designed as gifts to themed selections featuring local products, Christmas specialities or aperitif essentials, you or your customer can decide on the perfect combination.

• A cardboard tray provides a strong product that is easy to customise.
• An oval or rectangular bamboo tray provides an original and rigid hamper, available in natural, white, black, red, gold and brown.
• A wooden tray creates a rustic hamper that is particularly suitable for bottles.
• A metal tray creates an original, open and contemporary presentation.
• A wicker basket provides a traditional and timeless solution.

At Oplezio, every basket and tray is designed to provide an attractive presentation, safe transport and effective product protection. All our wicker, kraft cardboard, wood, metal and bamboo models are strong and suitable for large gift hampers. There is no need to limit the contents of your gourmet selections: choose the very best products from your partner producers. The quality of our packaging is essential for helping you deliver an outstanding and valuable service.

 

Gift hampers: the latest trends

Although traditional kraft cardboard trays and wicker baskets are ideal for selling gourmet hampers, more original products can bring a fresh touch to your presentation. Move away from conventional packaging and offer your customers a distinctive service. By standing out from your competitors, you make your business more memorable.

You can also include a customised drip disc or other customised promotional accessories featuring your shop’s logo to promote your business.

 

Customised hamper trays

How can you adapt your packaging to suit your offer more effectively? At Oplezio, the vast majority of our trays, bags, baskets and boxes can be customised. Do you like one of our baskets but not its red colour? No problem. Contact our team and we will adapt the packaging and accessories to reflect your brand.

The cost of customisation can quickly become cost-effective, while its impact on customer perception and the overall purchasing experience is considerable. From customised kraft paper bags to customised hamper trays, Oplezio can support you throughout your customisation project.

 

Bamboo baskets with handles

Although wicker baskets and kraft cardboard trays are elegant and timeless, you may sometimes want to offer something different. More affordable than wicker, our bamboo models provide an attractive alternative. Somewhere between a bag and a traditional basket, a bamboo basket meets a wide variety of requirements:

• Strong like wood and wicker, reducing the risk of damage during transport.
• Elegant and open, allowing customers to admire the selection of products from your partner producers.
• Practical and space-saving for easier stock management.
• Reusable for future shopping trips.

In short, it is the ideal gift within a gift. It is particularly well suited to summer, Mother’s Day and gift hampers featuring local specialities.

 

Original hamper ideas: metal trays and straw hats

How can you create a hamper that showcases bottles and aperitif gift selections? Metal trays and straw hats offer distinctive and original packaging solutions. Thanks to their dual purpose, they are ideal for Father’s Day, Christmas gifts and summer promotions, as well as events organised by your partner producers, particularly wineries and breweries.

Although we offer standard designs for these products, they can also be fully customised to match your visual identity and marketing. From customised kraft paper bags to customised accessories, Oplezio can support you with every customisation project.

At Oplezio, we consider every detail involved in selling gift hampers to help you provide a fast, high-quality service. All our packaging products are designed to offer professionals easy stock management, strong packaging, efficient preparation, attractive presentation and an outstanding purchasing experience.

With our gift hamper trays, all you need to focus on is selecting the best products to place inside.

Stock availability is updated in real time in our online catalogue. Trade customers can log in to view prices.