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The festive season is a key sales period for every retailer. Increased sales, cross-selling opportunities and new customer acquisition all create the perfect conditions for your business to succeed. However, careful preparation is essential if you want to avoid becoming overwhelmed and missing out on this commercial opportunity.
Stock management
Before anything else, professionals should review their stock of packaging and accessories.
Your key word: anticipate, so you never run out.
The checklist
September is the ideal time to begin preparing for the festive season. Do not wait until the last minute to review your stock and previous sales.
- Review your stock: Packaging, drinks, gourmet products and more—carry out an inventory to identify missing items and products that are running low. Contact your suppliers early to ensure that you have everything you need when the time comes.
- Analyse previous sales: This is particularly important before the festive season. It helps you understand your customers’ requirements during this period and adjust the quantities ordered, avoiding both excess stock and shortages of your most popular products.
- Diversify your packaging: Review the packaging you already have in stock and test new formats, colours or printed designs for the festive season.
The benefits offered by Oplezio
At Oplezio, we understand the importance of the Christmas season. To help make it a success, we support you throughout the year and especially from September onwards as you begin your preparations.
- Free shipping: Benefit from free delivery on orders of €50 excluding VAT or more for delivery in mainland France. Free shipping is a valuable advantage for every business. By covering delivery costs, Oplezio helps improve your profitability, reduce expenses and manage your stock more flexibly.
- Delivery times: We do everything possible to provide retailers with a fast and efficient delivery service. We aim to deliver your products within no more than four working days. Please note, however, that lead times are longer for customised products.
Gift packaging
Gift packaging is one of the details that deserves special attention during the festive season. It is the first visual point of contact between the customer and the product. Create a “wow” effect and increase customer satisfaction and loyalty with carefully chosen packaging.
The importance of gift packaging
Offering a ready-to-give packaging solution is essential for retailers. It provides a significant advantage by making life easier for customers, particularly at Christmas when time is limited.
A beautifully packaged gift demonstrates your attention to detail with every sale. It helps you stand out from your competitors by offering a memorable visual experience and impeccable service.
Oplezio products for the festive season
Christmas is the perfect opportunity to create a memorable and festive atmosphere. You can continue using your usual packaging or opt for designs featuring winter patterns and traditional festive colours. Oplezio offers a variety of options, from understated to highly festive.
- Neutral packaging: Kraft paper bags, bottle carriers, Boxbags, hamper trays and more. Our packaging is available in neutral shades that coordinate easily with your company’s colours. Add coloured raffia or labels to create your own finishing touches.
- Christmas packaging: Our graphic design team has developed packaging collections in Christmas and festive colours. From red and stars to Christmas baubles, you are sure to find a style that suits your shop.
- New from Oplezio: As we regularly update our collections, discover the new Bellagio range, featuring red and gold shades for the festive season.
Create attractive offers
There is no need to wait for the sales to launch a promotion. Take advantage of the festive season, when customers are already more inclined to purchase, by creating exclusive offers that can significantly increase your sales.
Marketing offer ideas
From traditional promotions to more personalised offers, many options are available. The right solution depends on your business, your customers and your brand image.
- Buy one, get one free: A timeless promotion that can be adapted in countless ways. It encourages customers to purchase more and can therefore increase your overall sales.
- Exceptional discounts: Offer 15% or 30% off a specific product category or your bestselling products to encourage immediate purchases.
- Flash sales and limited-time offers: Rare offers available for a short period encourage customers to purchase quickly so they do not miss out. Creating urgency helps accelerate purchasing decisions.
- Tiered promotions: An excellent way to increase average order value. By offering larger discounts according to the amount spent—10% off €50, 15% off €100 and so on—customers are encouraged to add more products to their baskets.
- Pre-Christmas offers: Encourage customers to plan their Christmas gifts in advance with early promotions. Customers will bring forward their purchases to benefit from exclusive offers.
Customised promotional gifts
To boost sales and strengthen your customers’ connection with your business, offer promotional gifts customised with your branding. Reward their loyalty and improve their purchasing experience. Why choose customised promotional accessories? There are several reasons:
- You strengthen your brand image: Featuring your logo helps customers remember your business.
- You create a sense of belonging: Customers feel like part of your shop’s community and receive a lasting reminder of their visit.
- You benefit from long-term advertising: Your logo remains visible whenever the customer uses the item, providing subtle and lasting promotion.
- You enhance your image: A high-quality promotional gift demonstrates generosity and professionalism, helping you stand out from competitors.
Customised promotional gifts are an excellent way to delight your customers while increasing your visibility. Make a lasting impression with customised accessories. Request a quotation to create a customised drip disc featuring your shop’s branding.
Make the most of your accessories display
Encourage impulse purchases and complementary sales. The festive season is the perfect time to develop cross-selling, so do not overlook the commercial potential of promotional gifts and accessories in your shop.
Accessories that help boost sales
Accessories are ideal additions to your cardboard hamper trays and gift hampers. Create coherent gift sets for your customers and offer unique combinations. Accessories add genuine value to every gift.
Cross-selling is an effective strategy for businesses, whether customers are making last-minute or carefully planned purchases. These small additions are highly attractive and provide useful complements that improve the overall purchasing experience.
Do not offer only a bottle of wine. Add a waiter’s corkscrew and a vacuum pump to delight wine lovers. Do not stop at a selection of craft beers: include the appropriate glasses for an optimal tasting experience. In short, aim to create a premium gift.
Also discover our Rhône countertop display, a ready-to-use solution that helps increase additional sales and transform your counter into a strategic sales area during the festive season.
The Saint Alban Brand
At Oplezio, we have developed our own range of serving accessories under the Saint-Alban brand. It reflects who we are through high-quality, essential, innovative and original products.
Saint-Alban reflects the heritage of the Robert family, which has been rooted in the wine industry since 1933 in Saint-Julien-en-Saint-Alban, in the heart of the Rhône Valley.
Through Saint-Alban, we aim to meet the expectations of every enthusiast, from the most traditional to the most modern, and provide an outstanding and memorable tasting experience.
With Oplezio and the Saint-Alban brand, you benefit from partners that understand your expectations and anticipate your requirements throughout the year, particularly during the festive season.
