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For a special occasion like a birthday, to thank someone, or simply to give pleasure, a gourmet basket or a filled hamper is always a much-appreciated gift by its recipient. It is generally composed for an event (Christmas, Easter, Mother's Day), or around a theme (aperitif, summer), a region and its specialties, or even a specific range of products.
Whether you offer a wide or highly specialized range of products, here are some tips for putting together a lovely gift basket.
What products to put in a gourmet basket?
Gourmet baskets generally consist of several food products (sweet, savory, or sometimes both) and are often accompanied by an alcoholic or non-alcoholic beverage. The only limit to the composition of a gift basket is your imagination. Remember to maintain consistency with the chosen theme.
For example, a sweet gourmet basket in a local grocery store in Brittany could be composed around cider, Breton galettes or palets, salted butter caramel, and local jams. This would make a great gift idea for tourists, to enjoy themselves or to give as a gift upon their return from their trip.
As the holiday season approaches, if you want to make a mixed Christmas hamper, you can opt for more traditional products such as a bottle of red, white, or sparkling wine, accompanied by foie gras or terrines, spreads or onion confit for the savory part, but also chocolate delicacies, nougats, or chestnut cream for the sweet side.
All products can be included in a gourmet basket:
- Drinks (alcoholic or non-alcoholic): wine, champagne, beer, spirits, aperitifs, cider, syrups, fruit juices
- Sweet : Biscuits, chocolates, nougats, confectionery, jams, honey, spread, coffee or tea
- Savory : Foie gras, terrines, spreads, anchoïade, condiments, spices, savory biscuits,
And of course, nothing stops you from adding complementary accessories such as glasses, corkscrews, bottle openers, or a card with a personal message.
Depending on the budget, tastes, and desires, it is important to offer different types of filled hampers. The originality and content of these will trigger sales and allow both the purchasing customer and the recipient of the basket to remember you. This is therefore a very good way to make yourself known because if the products are good and the gourmet basket is beautiful, its happy recipients will be tempted to come to your store to find a product or to offer one of your compositions again.
What container to use for a filled hamper?
To create a beautiful filled hamper, you can use any type of container, as long as it is large enough and sturdy enough to hold all the desired products. You can opt for baskets for wine merchants or grocery stores, cardboard, wicker, wood or metal baskets, to enhance with polypro film and ribbons, or even cardboard boxes or closed bags.
Of course, choosing an elegant or decorated container for a specific occasion will make a big difference in the eyes of your customers.
The current trend is towards reusable items, so take advantage of it. Select and offer containers that can be used for decoration, serving, or simply everyday use. This will make all the difference!
At OPLEZIO, we offer a wide range of containers for your gourmet baskets:
- Baskets and hampers, plain or decorated and in different materials: cardboard, seagrass, wood or metal
- Gourmet boxes in cardboard that do not require over-packaging
- Reusable jute bags
- Viggo trays: a double-purpose product: both a base for your compositions and a decorated metal tray for reuse.
- Boxbags for local products, quick to pack and high quality
- And much more to discover...
And for an even more striking result, personalize and decorate your compositions with a personalized ribbon. This is possible in the blink of an eye thanks to the new RibbonDemand printer. Opt for a fast and innovative solution.
For example, a customer wants to offer a composition. Ask them for the recipient's first name and for what event. You can then print ribbons with messages such as "Happy Birthday Justine", "Congratulations Damien!" or "Happy Grandmother's Day!". Your customer will be very satisfied and will come back to you very soon!
Personalize your packaging
For a successful customer experience, choosing the right packaging is essential. Whatever the type of packaging, personalizing the container is the solution to permanently engrain your store in your customers' minds. At Cav'Service, the process of personalizing custom packaging is simple. Our creative studio supports you at every step from selecting the right packaging for you to printing your logo.