EVENTS OF THE YEAR

Products for year-round events

Seasonal highlights provide an opportunity to refresh your displays and offer items that reflect current customer expectations. A tasting event, family celebration, beer promotion or the festive season will each require a different selection. You can combine bottle packaging, wine accessories, aperitif products and gift ideas according to your target customers and the occasion.

When preparing a seasonal offering, start by defining its intended use. Elusa kraft paper bags are suitable for packaging one or two bottles, as well as magnums. Tradition pinewood cases also allow you to create wine gifts in several capacities. For a beer-themed promotion, the Buffalo carry case holds six 33 cl long-neck bottles. These different formats help you create a selection suited to the products sold in your establishment.

Tailoring your selection to each occasion

Serving accessories are a natural choice for tastings, wine events and corporate gifts. A 22 cl INAO tasting glass is suitable for exploring different wines, while a decanter can enhance a display dedicated to wine service. For gifting, a sommelier set can bring together a bottle and several accessories in a single presentation.

Other items are better suited to convivial promotions or leisure-themed gifts. Félix bottle holders feature a variety of themes, including gardening, fishing, pétanque and holidays. Viggo metal trays, with their slogans and games, can complement an aperitif-themed selection. Your choice will mainly depend on your customer profile, the chosen theme and the space available to display your range.

When planning your selection, consider:

• the season or event you wish to highlight;
• the type of drink concerned: wine, beer or spirits;
• the number and format of bottles to be packaged;
• the intended use: serving, tasting, decoration or gifting;
• the colours and messages that suit your promotion.

Enhancing packaging and in-store displays

Finishing touches play an important role in preparing a promotional campaign. Matt Bolduc ribbons, available in several colours, allow you to coordinate your packaging with the chosen theme. A “Joyeuses Fêtes” adhesive label or red paper filling can complete Christmas gift arrangements without changing their contents. This allows you to update the appearance of your packaging according to the season.

To prepare for your next key retail events, Oplezio offers express delivery and a dedicated customer service team. These services support you in organising tastings, corporate gifts and promotional campaigns throughout the year.