Victoria

Victoria message cards for adding a personal touch to a bottle

Victoria cards fit over the neck of a bottle and incorporate a drip-stop disc. They therefore combine a message for the recipient with a practical function when serving the bottle. In a wine shop, winery or delicatessen, they provide a quick way to complete a purchase without requiring more elaborate gift packaging.

The variety of wording addresses several gifting intentions. Designs such as “Happy Birthday”, “Thank You” and “Retirement” are directly associated with a particular occasion. The “Enjoy the Tasting” and “A Pleasure to Give” versions are suited to more general gifting requirements. Other messages inspired by friendship, social drinks or France allow you to offer a different tone according to the recipient.

Choosing messages for key occasions throughout the year

When preparing your assortment, combine designs that can be used throughout the year with cards linked to specific retail periods. The “It’s Your Day, Dad” message can feature in a Father’s Day selection. Ravenne, Verona and Bellagio “Season’s Greetings” designs are suited to festive-season offers and can be coordinated with their corresponding packaging themes.

Several criteria can help guide your choice:

• the occasions most frequently requested by your customers;
• the balance between general and seasonal messages;
• the desired tone, whether traditional, sociable or humorous;
• the number of cards required for each theme;
• the bottles and packaging with which they will be combined;
• how frequently you intend to refresh your selection.

You can group the cards by gifting intention to make choosing easier: celebration, appreciation, sharing or gifting. This organisation helps customers identify a suitable message quickly and allows your team to recommend a finishing touch that complements the selected bottle.

Displaying up to 160 Victoria cards in-store

The black-stained wooden Victoria Display is designed to hold 160 cards. Positioned near the bottles, the till or within a dedicated gift area, it brings the different messages together in a clearly identifiable unit. Organising the cards by theme makes the range easier to browse and helps your team identify which designs need restocking.

Victoria cards can accompany an everyday retail purchase, corporate gift or seasonal campaign. To prepare your selection, Oplezio offers express delivery and support from a dedicated customer service team. You can therefore organise the messages according to your customers’ purchasing habits and the key periods in your business calendar.